Design unit: Shenzhen Newera Design Consultant Co., Ltd.
Designer: Yellow Chan
Project area: 1500㎡
Completion time: May 20111
Project address: Guangdong, Guangzhou
In the city, the fashion entertainment space is the spectrum of the city at night. They point out the bustling city and are also a window into the local entertainment culture. True color introduces music performances and sexy and gorgeous enjoyment atmosphere into a new mode. With its unique sensory enjoyment and third-generation bar mode, it has become the night fashion landmark of Guangzhou and has also driven the trend of today's Chinese fashion entertainment.
True color Guangzhou store is located in Yanjiang Road, Guangzhou. It is inspired by the project's own historical architecture. In response to the differences in the environment and scale of the site, the designer uses a deeper and more refined approach to treat the space as a large masquerade. Dress up to create a unique urban style in South China.
The front hall of the entrance is regarded as a human touch. The designer uses a large area of bare cement and modern materials to transform the sense of fashion and art into an important gene of space, creating a looming publicity, a kind of quiet and amazing.
For the shape setting of the interior space, the designer uses the "type of performance event" as the imagination, and through the human being as the carrier of the beauty of music, the performance mode is divided into "passive non-inductive performance" and "active direct performance", using The space is transformed into a deductive container of multiple expressions, and people who are placed in the environment will have different interactions due to different activities and different events. People's intoxicated expressions and impromptu swinging body beauty triggered by the performances have become an important landscape of space. As the so-called people enjoy the performance in space, they have become the drama people invisibly.
In addition, bare cement techniques are used in large quantities in space. If the cement interprets the coldness of the material, then the mix-and-match style furniture gives a warm touch and experience, and ice and fire blend in the extreme. At the same time, the new professional performance equipment: transparent screen, lifting stage, WIA, combined with music, video, lighting expressions, giving people a strong feeling of new experience from time to time, infecting everyone who came to the original color bar. True Color's "fashion, art, quality, kindness" design definition is fully realized.
The successful creation of True color also comes from the designer's design orientation from the perspective of investors, operators and consumers, and more importantly considers the core elements of the project in management operations. Therefore, after the official operation of the bar, it is deeply The pursuit of the fashion trend of the group, so that the true color of the bar in the industry has attracted attention, has become a successful example of design to enhance business value.