Design unit: Shenzhen Newera Design Consultant Co., Ltd.
Designer: Yellow Chan
Project area: 300㎡
Completion time: December 2015
Project address: Heilongjiang, Harbin
What is the space for young people?
Interesting, trendy, engaging, and interactive are key words for young people. From online products to offline space, who can now seize the young consumer groups, who can seize the market. The CAT meal bar was born for the young market. The Xinye group combines various elements of restaurants, bars, music and sports to give the space a full of diversity and vitality. The ambiguous spatial separation enhances the interaction between the various areas, allowing customers to open a "multitasking" mode (such as eating while watching a game while enjoying music).
It is very important that the moving line is logical. Once inside, the bar feels coming to Europe's century-old tavern. The container stacking wrong appearance, antique blue bricks, hollow carvings and black and white wrought iron walls create a cultural atmosphere of the age, like an art culture. Visual exhibition. The staggered metal sense gives the space a young and fashionable atmosphere. The enough ceiling space allows the dynamic logic between the first and second floors to open up the space and make people feel more involved.
Operators and consumers share a grand space
In fact, not only consumers, for the operators, the space design of this bar also provides more possibilities and imagination. Operators can use different spaces to capture consumer groups in different fields and make CAT bars an interactive platform. The design of the new group has opened up a new operating model for the bar, creating a more diverse entertainment space.